Without a doubt, we can tell that Gillette made a contentious ad of the year 2019, which made many debates and many conflicts.
- We are talking about the ad of Gillette which was being liked by some and was hated by many, in which they showed positive masculinity. The Ad we believe: the best men can be, went to 4 million views in just 48 hours.
- In the ad made by Gillette they also showed the violence between the children and some sexual harassment made to women which is against the #me too movement. Which is not at all related to the Gillette because it is basically a shaving company. The tag if the ad was "Is this the best a man can get?"which was including bullying, sexual harassment and #me too movement. This was not ethical to the business because they were showing against the rules and which was unethical, and the ad was telling "boys will be boys"which is not at all good for the coming generations.
- The Ad made around 33 million views now on YouTube but 1.4 million people disliked it because it was inappropriate. This was being like by some people because great people like Martin Luther King Jr said "we beloved" and British journalist and television personality Piers Morgan described the campaign as "a direct consequence of radical feminism" who are "driving a war against masculinity". So Gillette being such a huge company shouldn't encourage or make such type of ads. If this type of knowledge is given to our coming generations its very difficult for the people to live.
- In my point of view this ad had made a negative as well as positive impact on the people, the negative is that they were giving knowledge to the kids about the bullying and harassment which they don't even know and the good part is the people who know may stop avoiding bullying people and will act positively in the society.
- This type of ad shouldn't be encouraged in any industry because it will affect the future of the society. Later in 2019 Gillette made a loss of $5.24 billon which was a major loss for Gillette because of this ad. So I wanna conclude that Gillette made a wrong decision by making this and has lost the trust from its customers from this ad.
